Who we are 

ela flor is a floral studio based in South London, working worldwide to create bespoke floral arrangements for events, celebrations, and visual projects. Every creation is tailored to reflect the individuality of our clients.

Founded by Pamela de Oliveira, an interior designer by training, Ela Flor is an homage to artistry and detail, blending design sensibility with a love for nature.

At the heart of our work lies a sustainable approach, guided by seasonal blooms and mindful practices that honour the environment.

Our philosophy is simple: we create beauty with meaning.